The Uniroyal Tire Commercial above is one of the most memorable commercial from my youth. Each Uniroyal Tiger commercial pulled the viewer into first person action like the old Six Flags Chevy Show. The animation made me feel those curves as the tiger paws grabbed and held the road. The commercial is still a strong piece of advertising.
There was another tiger roaming around back at that time - The Esso Oil Tiger with the "Put A Tiger In Your Tank" slogan. There was a great marketing give-away that went along with this campaign. Do you remember? It was the tiger tail that people tied to their gas tank. I saw one of those tails today tied to a car. I don't think they were advertising Esso, but rather an avid Auburn Tiger fan.