Hasbro stopped marketing their successful selling 'fighting soldier' as the Vietnam War seemed to become 'unpopular'. A lot of stores were slowing down marketing war related toys. Hasbro started de-emphasizing the military aspect of G.I. Joe and started emphasizing 'action' by selling G.I. Joe as members of the Adventure Team. Joes were dressed and equipped with gear for high adventures in mountains, deserts, jungles and the oceans. Joes no longer fought Japs or Nazis, but rather lions tigers and bears - OH MY!
These Joes didn't look like the old Joes either. They came with 'life-like hair, kung-foo grip. Some had super human abilities such as Eagle Eye and Bullet Head to play off the then popular action Six Million Dollar Man action figure made by Kenner..
I remember being disappointed with the new Adventure Team Joes at that point. I especially didn't get into super human guys. The Mike Powers, the one that was competing with the bionic man Steve Austin. It looked like a Ken doll and I didn't want a bionic dude fighting Nazis. Sorry Mike.
|Adventure Team Fuzz Heads|
One cool thing about the kung-fu grip Joes, I could take an X-acto blade and separate the trigger finger of the hand so the new Joes could grip a firearm better. I wished all my Joes had that kung-fu grip.
The Adventure Team guys were okay, but I gave my old Joes seniority and preference over the fuzzy headed ones. I wasn't pleased that the military aspect was being phased out. I wasn't happy that Hasbro had changed their soldier into an adventure guy. I was just a kid. I wasn't a hippie mad at Uncle Sam for Vietnam. I wanted wanted my G.I. Joes to stay G.I.'s! Was that such a terrible thing to want?